Shot in Marfa, TX. 

Featuring The Weeknd

& Black Atlass

 

Drop 1 

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17AW_SP_SELECT_PUMA-XO_PARALLEL-01_0953_RGB.jpg
17AW_SP_SELECT_PUMA-XO_PARALLEL-01_0889_RGB copy.jpg
Canon EOS 5D Mark III8081 copy.jpg
17AW_SP_SELECT_PUMA-XO_BTS_1543.jpg
17AW_SP_SELECT_PUMA-XO_BTS_1547.jpg

Drop 2

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17AW_SP_SELECT_PUMA-XO_PARALLEL-03_0763_RGB.jpg
17AW_SP_SELECT_PUMA-XO_PARALLEL-03_BTS_1806_RGB.jpg
17AW_SP_SELECT_PUMA-XO_PARALLEL-03_BTS_1859_RGB copy.jpg
17AW_SP_SELECT_PUMA-XO_BTS_1780.jpg
17AW_SP_SELECT_PUMA-XO_BTS_1780-2.jpg
Left.jpg
17AW_SP_SELECT_PUMA-XO_BTS_1784-2.jpg
LeftV2.jpg

Drop 3 

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17AW_SP_SELECT_PUMA-XO_PARALLEL-02_GIF_1681_RGB.jpg
17AW_SP_SELECT_PUMA-XO_PARALLEL-02_1058_RGB.jpg
17AW_SP_SELECT_PUMA-XO_PARALLEL-02_1029_RGB.jpg

Photos: Ivan Lanz

Production: PUMA / Minnie Tran

Creative Direction: Remi Carlioz & Alison McCarthy